Oracle Business Intelligence Applications support over a dozen different functional areas with complete, pre-built, best-practice analytics, and a rich set of KPIs, metrics and analytic workflows. By accessing data from across the enterprise and delivering deep insight directly to business users, Oracle Business Intelligence Applications enable faster and more informed decisions that help the organization optimize resources, reduce costs, and improve the effectiveness of front-and -back-office activities ranging from sales to human resources (HR) to procurement.Oracle's ERP Analytics help front line managers improve cash flow, control expenses, manage headcount and employee performance, stream-line spend and supply chain operations, and track the financial performance of major projects. Oracle's CRM Analytics provides fact-based insight into the entire sales process and into product demand, customer price sensitivity, and overall pricing effectiveness. They enable firms to manage and track campaign performance, and to segment and retain the most valuable customers. Organizations can assess the effectiveness of loyalty promotions and partner relationships, track and analyze key service center metrics, and generate a complete picture of contact center performance.